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See our latest video and images from our shoot for Intercontinental Phu Quoc, Vietnam.Read More
So how do you develop images and video for a property that isn’t finished being built yet? That was our challenge for our recent shoot for Son Kim Land in HCMC, Vietnam for their latest project “The Metropole Thu Thiem.”
We do a lot of shoots both for video and photography like this, as our clients need to start selling their villas, residences, apartments, etc before they are finished.
The key is great production, a vision, and visuals team that can conceptualize and work closely with their client to orchestrate a visual narrative. You need to be able to create a mood that suits the brand and the property.
This was was one of our biggest productions ever. In addition to hiring our two lead models we also commissioned a full orchestra, hired dozens of crowd extras, worked with green screens and shot at many challenging locations throughout HCMC.
For the photography we decided to go with a cinematic color treatment to match the mood we were going after for our client.
We worked closely with Son Kim Land to develop a particular mood and character that matched their brand and that matched the photography and video culminating in a fluid visuals campaign.
Here are the results.
The Metropole Thu Thiem | Son Kim Land | HCMC, Vietnam Director’s Cut
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Coming off a month straight on the road shooting hotels and resorts in Japan and throughout Vietnam we had one last stop on our calendar, the soon to be opened Intercontinental Phu Quoc, Vietnam.
A few days before the shoot was set to start our client rang us with doubts about the weather. A big storm was heading towards Phu Quoc and rain and high speed wind was inevitable. We considered postponing the shoot but they needed visuals fast as the grand opening was only days away.
We all agreed to make it happen and in the end it worked out a lot better than expected. We had some doses of rain but we also had sporadic sun bursts so we optimized our time thanks to the wonderful and hard working team at the resort.
We scrambled to get umbrellas up and furniture put out when the sun came out and in the end I'm so happy we made the shoot happen.
Thank you to everyone at the resort for all your help, especially the hard working marketing team. A photo shoot is the ultimate stress test on a resort staff and this team thrived under the pressure.
Here are some of my favorite shots.
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